Citroën's presence at the Paris Motor Show combined brand theatre with contemporary content creation. The stand needed to celebrate the brand’s playful innovation while creating a platform for live broadcast and audience engagement.
A dedicated YouTube studio was integrated into the space, enabling live interviews, social content and digital storytelling directly from the show floor. A striking vertical display of stacked Citroën Ami microcars formed a bold architectural feature, drawing attention from across the hall and reinforcing the vehicle’s compact, urban identity. Surrounding vehicle display areas maintained clear sightlines and accessibility, resulting in a dynamic exhibition environment that balanced spectacle, media activation and product focus.
