Gates’ presence at LAMMA called for a stand that put its hose and power transmission products in front of the UK’s farming and machinery community. The 40 sqm space needed to show the range clearly while leaving room for conversations with customers and distributors.
A white product plinth ran along the front of the exhibition stand, presenting hose assemblies at eye level for visitors to inspect. Behind it, a slatted timber feature wall softened the industrial setting, while copper-toned graphics carried the ‘Driven by Possibility’ message. High tables to one side created an informal space for meetings, keeping the product story and the sales conversation side by side.
