Grohe’s presence at Screwfix Live needed to bring its taps and showers to the trade customers who buy and fit them. The 40 sqm stand had to present the range clearly and give installers a reason to stop.
A dark navy shell gave the exhibition stand a strong, premium outline, opening into a clean grey interior that let the products take centre stage. Wall-mounted shower and tap displays and a basin counter gave visitors a close look at the range, while a feature screen added product information. The open corner made it easy for visitors to walk in from either aisle.
