Global ophthalmic specialist HOYA Surgical Optics required a refined exhibition presence at ESCRS Paris that would reflect the precision and innovation of its intraocular lens technologies. The stand needed to support clinical discussions while maintaining a calm, professional atmosphere suited to a medical audience.
Global ophthalmic specialist HOYA Surgical Optics required a refined exhibition presence at ESCRS Paris that would reflect the precision and innovation of its intraocular lens technologies. The stand needed to support clinical discussions while maintaining a calm, professional atmosphere suited to a medical audience.
The design adopted a clean, structured layout with clearly defined zones for product storytelling and consultation. Integrated digital displays supported technical presentations and surgical outcomes, while discreet meeting areas enabled in-depth conversations with surgeons and distributors. Controlled lighting and disciplined material choices reinforced a sense of clarity and focus, resulting in a composed exhibition environment aligned with HOYA’s commitment to advancing vision care.
