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Kuehne + Nagel

Event: Multimodal
Location: Birmingham, UK
Detail:

Global logistics leader Kuehne + Nagel required an exhibition presence at Multimodal that would reflect its commitment to sustainable supply chain solutions while engaging a diverse transport and freight audience. The stand needed to communicate operational scale alongside environmental responsibility.

Global logistics leader Kuehne + Nagel required an exhibition presence at Multimodal that would reflect its commitment to sustainable supply chain solutions while engaging a diverse transport and freight audience. The stand needed to communicate operational scale alongside environmental responsibility.

Reclaimed wooden pallets were repurposed as a defining architectural feature, forming structural and display elements throughout the space and reinforcing a message of reuse and circular thinking. An interactive Leap Motion activation introduced a digital engagement layer, allowing visitors to explore logistics solutions through gesture-based interaction. The combination of tactile materials and touchless technology created a balanced, experience-led environment aligned with Kuehne + Nagel’s forward-thinking approach to global logistics.