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Leapmotor

Event: IAA
Location: Munich, Germany
Detail:

A commanding suspended lightbox defined Leapmotor's presence at IAA Mobility Munich, creating a bold architectural marker visible from across the exhibition hall. Positioned directly above the vehicle display, the illuminated structure anchored the stand and reinforced brand recognition within a highly competitive automotive environment.

A commanding suspended lightbox defined Leapmotor’s presence at IAA Mobility Munich, creating a bold architectural marker visible from across the exhibition hall. Positioned directly above the vehicle display, the illuminated structure anchored the stand and reinforced brand recognition within a highly competitive automotive environment.

Beneath this floating element, the electric vehicle was presented within a clean, minimal setting designed to emphasise innovation and design precision. Controlled lighting and integrated messaging supported the launch narrative, establishing Leapmotor as a confident new entrant within the European electric mobility market.