Airport seating specialist Zoeftig required a stand at PTE World Frankfurt that allowed visitors to experience its seating collections in an environment reflective of real-world aviation settings. The space needed to showcase multiple product ranges while remaining open and inviting to transport operators and decision-makers.
The design adopted a clean architectural language, using structured product zones and integrated branding to create clarity across the footprint. Seating was positioned to encourage interaction and dwell time, while controlled material choices reinforced durability and quality. The result was a composed exhibition space that communicated comfort, longevity and performance in high-traffic airport environments.
