Exhibition stands for 100% Optical.
Design and build for eyewear, lens and optical technology brands at 100% Optical at ExCeL London. We handle everything from first concept to build-up, show days and storage. We built Safilens' stand at the show.
Why optical brands build with us.
Everything your stand needs, under one roof.
From the first sketch to the last screw on the show floor, one team designs, builds and delivers your stand, anywhere in the world.
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Exhibition ArchitectureExplore
Bespoke stands designed around your brand, from first concept to 3D visuals.
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Graphic ProductionExplore
Vibrant, flawless graphics produced in-house for every show.
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Bespoke FabricationExplore
Joinery, metalwork and finishes crafted in our own workshop.
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Sustainable ExhibitsExplore
Reusable systems and responsible materials, with results you can report.
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Global DeliveryExplore
Installation, support and dismantling at shows around the world.
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Digital EngagementExplore
AR, VR, LED and interactive content that pulls visitors onto your stand.
Premium stands, without the waste.
Sustainability your procurement team can sign off.
Reusable modular structures and recyclable graphics, finished to the standard your brand expects. Independently audited, every year.
ISO 14001:2015Environmental managementUKAS accredited
ISO 9001:2015Quality managementUKAS accredited
Questions exhibitors ask
When is 100% Optical 2027?
100% Optical runs from Saturday 27 February to Monday 1 March 2027 at ExCeL London. The show is run in partnership with the Association of Optometrists (AOP).
Which optical brands have you built stands for?
Safilens at 100% Optical, and Hoya Surgical Optics at ESCRS in Paris.
Can you build product displays into the stand?
Yes. We design and make displays, lighting and demo areas in our own workshop, so your frames, lenses and equipment are shown at their best.
Can our stand be reused at other shows?
Yes. We can design the structure and graphics so the stand works again at other optical and medical shows. We can store it for you between shows, too.